Melbourne Web Design and Search Engine Optimization

Search Engine Optimization or SEO is simply a way of ensuring your website can be found in all major search engines for words and phrases that relevant to your business. Search Engine Optimization (SEO) includes everything that a programmer can do to a website to make it search engine compatible.  If a website does not have any SEO then a search engine will not know anything about that website.

If your website offers products and or services, then these products or services should be optimized for the specific words and phrases you are targeting in order to attract visitors and ultimately purchase the products or services you have on offer. We can optimize your website for key terms your clients would be using to search your services.

Search Engine Optimization is not a difficult process but it does take time to do it right and get your website to rank as high as possible against your competition. Business Web Design Company will take into account every element of a websites structure and content. Our Content Management System is built with SEO in mind.

On first look an optimized website may not appear any different to a website without any search engine optimization. But take a closer look and you will see why an optimized website will outperform a website without any SEO when it comes to ranking in major search engines such as Google.

If you need a Melbourne Web Design with SEO, then we can ensure that the keywords and phrases you are targeting in search engines will appear throughout your website. This will give you the best chance of getting to page one in Google and other search engines. Some of the changes we make are usually only noticed by search engines. Specific keywords are embedded in meta tags,  page titles,  page descriptions, images file names, image description tags, logo image, page background, page links, external links just to name a few. It’s a process that takes time, patience and monitoring to be successful.

Business Web Design Co will perform Keywords Research, Competition Analysis, Optimized Content Creation, Keywords Optimization, link building as well as submission to Search Engines and Directories. Our goal is to have your website at the top of every major search engine such as Google, Yahoo! & Bing for multiple keyword (search phrases) relevant to your services/products.

We have a proven track record in bringing our client’s website to the 1st page of Google/Yahoo/MSN on their most desired keywords, some examples of our portfolio that have been search engine optimized and the results achieved in Google.

Search engine performance is very important but often misunderstood

Good SEO begins with good content

A professional web design company will ensure your web design includes Search Engine Optimization (SEO). If your website is designed without any SEO then search engines will not know anything about it.  Good SEO means search engines will know what your business is about and the product or services you provide. Good SEO begins with good content.  Words must be carefully selected, with search terms in mind. As an example is we wanted our  website to rank on Google for keywords “Melbourne Web Design” is it very important that we use these keywords throughout our website.

If we use our business as an example the main title of our website would be our company name followed by a description of what we do, for example : “Business Web Design Co : Melbourne Web Design Specialist”. Common sense plays a big part in creating content that will assist your website in ranking higher than the competition.

As well as the textual content there are many more important things to remember when building a web design that includes search engine optimization.  Search engines will also look at hidden HTML code such as page title, meta tags (page description & page keywords) as well as image names, image alt tags, internal links, external links, robot text files, site maps and more. SEO is about things done to directly to a website. The good news is that any competent web developer can easily to optimize a website for search engines, the bad new is that it takes time and it’s an ongoing process.

Search Engine Placement

Search Engine Placement is the process that determines how well a website performs in search engines.

When a search engine know what your website is about it looks at other websites to determine “relevance”.  It’s quite simple really, a popular websites should rank better in search engines than one that is not getting many visits. If you have a website that other website owners like then they will create a link to it. If nobody links to your website then it is probably not very popular and search engines will determine that is is not that relevant.

In most cases the more links you have to your website, the better it will perform in search engines, the text used in links is also very important. As an example it would be better if someone was to use text links “Melbourne Web Design Business” or “Web Design Melbourne” instead of just “click here” as text inside their link. How well your website ranks in search engines is also dependent on other websites, not your own website. If you would like your next web design to have the best placement possible then contact Business Web Design Co for a quote today.

Search Engine Analytics

Search Engine Analytics is the process of using statistics to track the success/performance of your website. Search Engine Analytics is used in search engine marketing (SEM) and search engine optimization (SEO). tracking and observing search engine performance.

Business Web Design Co specialize in Melbourne Website Designs including SEO and can provide the required tools to monitor the success of your websites search engines performance. We can show you how to view statistics showing how well your website performs for various keywords or phrases.

What is Crawling?

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

Search engines use a process called “crawling” to look at the content of a website.  They use artificial intelligence to determine subject matter and anything that a programmer can do to assist this process will benefit the website owner.

We use a huge set of computers to fetch (or “crawl”) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Google doesn’t accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.

Indexing

Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files or dynamic pages.

Serving results

When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.